The Challenge

Transform a run-down neighborhood dive bar into a design-forward destination that feels like coastal Mexico—without losing neighborhood warmth. We needed to:

• Reimagine the space flow around a high-performing bar

• Build a shareable small-plates menu that’s modern, bright, and scalable

• Launch a serious tequila/mezcal program with balanced, sessionable cocktails

• Stand up systems (COGS, labor, prep, inventory) that protect margins from day one

• Tell a compelling brand story that connects with Long Beach locals and visitors

Our Approach

1) Positioning & Brand Story

• Defined the promise: “Modern Mexican Tapas with Tulum Vibes—Long Beach energy, coastal ease.”

• Built a tone and visual system—sun-washed textures, warm woods, plants, and hand-touched finishes—to signal approachable quality.

2) Spatial Redesign

• Redesigned the bar to make the bar the stage, improved service circulation, and created cozy, social zones.

• Material palette: natural woods, plaster, greenery, stone textures.

3) Menu Architecture (Small Plates First)

• Shareable modern Mexican small plates with citrus, heat, herbs, and crunch; flexible for parties of 2–6.

• Ceviche/crudo anchors, plancha/grill for smoky depth, and veg-forward options.

• Engineered portions & prep ladders to protect food cost and speed.

4) Bar Program (Agave, Balanced, Repeatable)

• Curated tequila & mezcal list; clarified house specs for consistency.

• Signature builds: citrus-forward, lightly herbal, clean finishes; zero-proof cocktails.

• Implemented tap system for fast fresh batch cocktail delivery.

• Back-bar layout, station diagrams, and garnish rail designed for speed & cleanliness.